Improve Sales with the Sign Guide 2022

Improve Sales with the Sign Guide 2022

in Mar 24, 2022

Our catalog, The SIGN Guide 2022 is out now! This is an exciting year for us, as it is our 30th Anniversary of being in business as Sign Fab! If you are interested in knowing more about our facilities and our business visit our YouTube page.

Now, let’s get into one of our biggest tools that help our customers
– The Sign Guide.
The Sign Guide has every type of sign we manufacture, color selections and specifications. It is a great tool to take with you when meeting potential customers or just to have on hand.

On the first page, you’ll find our contact information as well as our standards of service. There’s some amazing information on our 30 year journey as Sign Fab as well as some neat tid bits about our president, Richard Broeckelman and how he started in the sign industry.

On the same page, we advertise our Sales Kit. This is a wonderful addition to your sales presentation and it includes a full-size illuminated channel letter that you can order in two colors (Red & White), various trim and acrylic samples, color books to show your customer or keep as a reference for yourself and of course, the Sign Guide. If you have any questions or would like to order a Sales Kit, call us today at (800) 544-6381 or e-mail us at [email protected].

After the introduction pages, are the product pages. These pages feature the specifications, color options and examples of signs. Below is an image of pages 3 and 4 in the catalog.

These pages are great for referencing when customers ask you questions. They include everything from standard sizes of acrylic and trim to the suggested aluminum thickness and return sizes.

Hardware and mounting options are also listed. Color options at the bottom of the pages refer to the signs on that page or page spread.
You won’t find the reverse channel colors on a standard channel letter page. This makes it easier to show some of the most common color options directly to your customers without having to flip through several pages to get to the larger color charts. You can reference that color on the same page with the same type of sign.

After the main product pages, we have a section dedicated to mounting and electrical options. This is a wonderful tool for seeing just exactly what mounting options we offer, and of course, if you ever have any custom questions that you can’t find an answer to in our catalog, feel free to contact us for more information. We will try our best to match or get the products you want/need.

Next in the catalog are the color pages. These are similar to the color selectors on the product pages, but they only focus on the colors of each type of product – from the acrylic to the raceway. Colors we stock, plus additional colors are on these eight pages. You can show your customer a close representation of a color they have in mind by simply flipping through these pages.

Printing processes may cause misrepresentations of color swatches so keep that in mind. These are almost exact representations of the color swatches; however, for actual color references, simply call or e-mail us for a sample. We have a wide variety of colors that are great on most signs.

The next 16 pages are dedicated to our sign examples and descriptions. These are just a handful of what we are capable of manufacturing and can be used as inspiration for your signs!

The sign on the right was pulled straight out of the catalog to show what information is provided on each example. We list everything from what type of sign it is, down to the color of the raceways. This is another great way to see how certain colors may look together or figure out what type of sign would best match the project at hand.

After the sign pages, comes the winners of the year, for our Be Sign Fabulous Photo contest. This contest is chance for companies to win a 5% discount with us and be featured in our newsletter and social media pages.

To enter, all you have to do is submit your best photos of signs, that we manufactured, making you eligible for a chance to win.

The contest runs every month, so even if you don’t win one month, you could win another.
At the end of the year, everyone gets to pick the Grand Prize Winner!

The next two pages are dedicated to raceway and remote installations and our fabrication limitations. Be sure to check this page out – it has very helpful information about placing seams, faces on large signs and how they may be damaged due to installations and lining up seams on large mounting patterns. Also included is information on letter size and stroke width to help with artwork before sending it to us.

Next, we have our sales information which includes more in-depth contact information, our Terms of Sale, artwork specifications, order procedure, and warranty terms. These are excellent to keep around and reference when necessary. After the additional information pages, we have our sign glossary and FAQ, which defines some of the most popular terms in the sign industry and answers some of the most common questions asked.

We put a lot of time into our catalogs so we can provide you with as much information as we can. If you can’t find the answer you’re looking for in our catalog, don’t hesitate to contact us! We’re always a phone call or e-mail away. Thank you for your business!

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